Lions Unveil 90th-Season Patch, New Jersey Template (2024)

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By Paul Lukas

The Detroit Lions today announced a series of initiatives connected to the team’s upcoming 90th season, including the unveiling of a new patch that will be worn on the team’s jerseys.

The patch design, shown above, is based on the team’s primary logo from the 1960s, featuring a prowling lion and two vertical bars:

This will be the fourth anniversary/ordinal patch in Lions history. The previous three were worn in 1983 (50th season), 1993 (60th season), and 2008 (75th season), as seen here:

A fuller view of the new patch shows that the Lions will also be using a new jersey template this season:

It remains to be seen how many other NFL teams will be using this new template — stay tuned.

The Lions were founded in 1930 as the Portsmouth (Ohio) Spartans but moved to Detroit and became the Lions in 1934. So while this will be the Lions’ 90th season, it will be the franchise’s94th season. You can see their uniform history here.

The one real downer to this announcement is that they showcased the new patch on the team’s grey jersey, which is one of the worst jerseys in the entire league — ugh.

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Comments (47)

    Wasn’t the 1983 patch the first?

    link

    There was the NFL anniversary patch in 1969, too.

    What a bizarre pattern indeed. 60 and 90. Might as well wait for 100, but ok sure the patch looks cool

    Would’ve been kind of amusing if they’d worn 75th anniversary patches, considering what a season that turned out to be.

    Whoops, they did, my bad!

    And their bad for that 0-16 mess (though it did get rid of the disaster that was Matt Millen).

    They wore one for 50, 60, 75 and now 90. My thought is that they didn’t do 70 or 80 because it was too close to 75.
    Good clip of them wearing 50th:
    link
    Pic of 75:
    link

    Ugh, that template looks awful. And they just had to mess with the collars again… what even is that?

    Oh man I didn’t even notice that! Gross. That stupid collar looks like the Flywire crap from 2012! Why can’t they just stop already? I miss when the jerseys were actually mesh and looked like it.

    Yes, that collar gives a real bad case of “Bacon Neck”
    Please tell me this is not what the final version will fit like, hoping it is only poor fit of a sample shirt they chose for the photo shoot.

    Oregon has used this template for the past two seasons, but I think since they have busier uniforms, it does a good job of “hiding” them. One thing to note is that they have a similar, but not identical piece at the front of the collar, but theirs is either plastic or some sort of rubber, so it’s rigid and doesn’t get wrinkled or bunched up. It looks much cleaner than this cloth version.

    Patch is nice, but these are some of the worst unis in the league.

    The grey & template may be butt-ugly but they’re both infinitely better than a monstrous ad patch!

    This is probably the best secondary logo in the league. Wish they did more with it.

    That template is an eyesore but they will still sell a lot of them to those fans who just wear anything as long as the players wear it.

    The logo is not bad but I find it fascinating that a lion is combined with obvious Mustang stripes.

    Well, the Lions are owned by the Ford family.

    And the lion is very similar to the Mercury Cougar badge when it was the sister car of the Mustang in the late 60s:
    link

    Interestingly, the Mercury Cougar (in the late 1980s) became the sister car to the T-bird.

    The Cougar actually became the sister car to the T-Bird in 1974: link

    You know…I was like 99% sure that was the case, but when I went to “double-check,” the first interwebs site that appeared said 1988-89. Stupid interwebs. link

    But yeah, you’re 100% correct. Buddy of mine used to borrow his dad’s mid-70s T-bird in high school, so I should have gone with my gut. Shame how they ruined it in 1980…

    Yeah, the Cougar and TBird were sister cars from ‘74-‘97 when both cars were temporarily retired. The Cougar returned in 1999 through 2002 as a four seat hatchback and the TBird returned in 2002 through 2005 as a two seat roadster. I actually owned both of these final versions (still own the TBird as my edition is one of 200 made). Both have been retired ever since, likely never to return since no one likes two door vehicles anymore (or any conventional cars for that matter).

    Do they have a Uni Watch, only for vintage cars? I would be so in love with that!

    Love the prowling lion logo. Looks like a hood ornament.

    Where did you get that stat about them only wearing an anniversary patch once? They wore on for the 75th (their 0-16 year) and their 50th.

    link

    You’re right! My bad. Will fix.

    I still think the grey jersey would look good with the blue pants.

    Dang I was just going to make a similar comment!

    It’s better than the white jerseys and white pants look they’ve been sporting recently.

    The blue britches didn’t even look good with gray socks:
    link
    Adding gray over them is not better.
    Of course the Lions should only have 1 pair of pants…silver.

    The difference of blues in the patch vs the outline on the numbers is jarring.

    Man, I don’t like that new template. It’s like a smaller, more wrinkled flywire collar. I really like the templates they’ve been using the past few years, they are a good combination of sleek/modern without too much over the top Nike-isms like the flywire collar. Don’t know why they have to change for the sake of change.

    Regarding the template, I believe it’s been worn by several Nike schools during the previous college football season. It’s called “Nike Vapor Fusion.” According to SportsLogos, most NFL teams will shift to this template next year.

    Yeah, the Ducks (who else?) debuted that template waaaaaay back in 2019 link

    Surprised it hasn’t been used by all 31 (of course, the Packers stubbornly stick to their rbk era chassis) teams. Wouldn’t be surprised if the remainder have it this fall…except for the Packers.

    I thought I recalled Ohio State wearing this template in their Playoff game last season, and that appears to be the case: link

    Wild that these were unveiled way back in ’19, and are only being adopted by the NFL now. I’d wager pandemic-related supply chain issues are the culprit.

    And for the record, I think this template is fine. Unless teams specifically color block their unis based on the template, it will be hardly noticeable on the field.

    All I can see in that template is the Steelers’ “Batman” jerseys

    The Barry Sanders era throwbacks with no logo is their best look imo

    The patch design reminds me of the 1973 Topps NFL series.

    Each team had its own 2-color vertical bar design, but none of the team color combos used the team’s actual colors. For the Steelers, Topps used pink & purple, the Steelers, green & yellow, the Cowboys, pink & yellow, the Bengals, red & green, etc.

    Hopefully the Stillers got green & yellow (gold). The most pleasing color combo in blogs…

    Nope. Stillers got pink and purple link
    Raidahs got green and gold link

    The Lions NEED to go back to the Barry Sanders era uniform.

    What do the two bars represent in the Lion’s anniversary patch?

    To my knowledge, they don’t represent anything. Once upon a time, design was based simply on aesthetics, not on “storytelling.”

    Hope they would utilize it more in their identity. Like you mentioned, just incorporate because it is part of the design not for any other reason.

    I’m part of the minority with utilizing grey on the Jersey. I feel the lions could pull it off if the hue matched the helmet a little more and paired with white pants. Take it with a grain of salt as I enjoy MLB away jerseys over Home Whites.

    I know I’m in the minority here, but I actually like their gray uniforms. They definitely look terrible with the silver helmet, though.

    So what is Nike’s “sales pitch” about the new template? You know there always has to be some “groundbreaking technology” about a new design. I know Oregon has been using it. But, was there ever any formal announcement about the new template?

    I’m wondering if the number font is a one off, or a preview of the new set that’s coming in 2024.

Comments are closed.

Lions Unveil 90th-Season Patch, New Jersey Template (2024)

FAQs

What is the patch on the Detroit Lions jersey? ›

The jerseys also feature a patch under the inside back collar that pays homage to William Clay Ford, the team's longtime owner who secured the team's future in the Motor City. Inspired by Mr. Ford's classic style, the patch mimics a custom suit label and uses the WCF logo with iconic stripes above his penned signature.

What is the 90 patch on the Detroit Lions uniform? ›

Why Is a '90' Patch on Detroit's Uniform? The patch on the front of every Lions player's uniform, just above their jersey numbers, commemorates the franchise's 90th season. It includes blue numerals and a white lion in front of a background containing the team's colors.

What are the new Lions jerseys for 2024? ›

The Lions will have three jerseys beginning in 2024. Their home and away colors have not changed, as they will sport a Honolulu blue top at home and a traditional white on the road. However, the team will have one new look in the form of a black alternate jersey.

What does WTF mean on Lions jersey? ›

There's no cryptic meaning to the letters 'WCF' on the Lions jerseys. The initials are simply in honour to former team owner William Clay Ford - WCF - the youngest grandson of Ford Motor Company founder Henry Ford, who owned the Lions from 1963 until his death in 2014.

What is the C patch on jersey? ›

NFL players wear the "C" patch on their jerseys to signify their role as team captains. The patch can be placed on the front right or left breast, and the number of gold stars represents the duration of the player's captaincy. Team captains are chosen for their leadership skills and influence on the field.

What does jersey patch mean? ›

In many cases, jersey patches are also used to present a team's history and culture. Patches can be used for individuality, and patches can be used for showcasing pride in achievements and milestones. In short, jersey patches are an essential part of sports team jerseys.

What does the 90 mean on the Lions jersey? ›

The #Lions are proud to announce their plans to commemorate the 90th season in club history during the NFL League year throughout the 2023-2024 season.

Why do the Lions have WCF on jersey? ›

For the Lions, the "WCF" on their jerseys stands for William Clay Ford, the grandson of Ford Motor Company founder Henry Ford. He owned the Lions for more than 50 years before he passed away in 2014. Upon his death, Martha Firestone Ford took over the team.

What is the C on the Lions jersey? ›

There are four stars underneath the C that designate the number of years of service as a captain. Those are changed from white to gold for each year the player has been a captain with that franchise. When a player reaches five years of service, he gets a gold C with four gold stars underneath.

What is the Lions new slogan for 2024? ›

“We've kinda been talking, the motto next year is 'it takes more,'” Wright said. “So, I think everybody will have to step up their game.” It takes more. It's a simple, yet strong statement—the two hallmarks of a classic Dan Campbellism.

Why do the Lions wear Honolulu Blue? ›

The short answer

George Richards — who owned the Detroit radio station WJR and bought the team in the spring of 1934 — chose that name Honolulu blue because it reminded him of the ocean water he saw on a trip to Hawai'i, according to an old Lions media guide. So began a new — and blue — era for the Detroit Lions.

Why are Lions staff wearing 89? ›

89 jerseys, a nod to the uniform worn by Campbell during his playing days in Detroit. The new black jerseys were unveiled earlier this month as one of three new threads the Lions will wear in 2024 and beyond.

What is WCH for on Lions jersey? ›

"WCF" is in honor of William Clay Ford, the Lions' former owner who owned the team from 1963 until his death in 2014. The team is currently owed by his widow, Martha Firestone Ford.

What does "be love" mean in Detroit Lions? ›

According to the NFL, the meaning behind the slogans are straightforward. “Be Love” is a reference to the Dr Martin Luther King Jr Center's Be Love campaign. According to the King Center, Be Love is a movement “born amid the immense uncertainty and global tension of the past year.”

What is the patch on KC jerseys? ›

The NKH honors the life and legacy of Norma Knobel Hunt. Placed on the right side of the jerseys, the NKH patch mirrors the Chiefs' other patch, the one that honors the AFL and Lamar Hunt.

What do the initials on the Detroit Lions jersey mean? ›

For the Lions, the "WCF" on their jerseys stands for William Clay Ford, the grandson of Ford Motor Company founder Henry Ford. He owned the Lions for more than 50 years before he passed away in 2014.

What is the C patch on Brady's jersey? ›

Players who have been named a team captain typically wear a "C" patch on their jerseys. There is a standard design used by all teams participating in the captaincy program.

What is the Scudetto patch? ›

The scudetto (Italian: [skuˈdetto]; Italian for 'little shield') is a decoration having the colors of the flag of Italy which is sewn onto the jersey of the Italian sports clubs that won the highest level championship of their respective sport in the previous season.

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